Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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International Marketing Research : A Transformative Approach
V. Kumar
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Qualitative Consumer and Marketing Research
Russell W. Belk
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo
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Essentials of Marketing Research ISE
Joseph Hair
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Marketing Research, Global Edition
Alvin Burns
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Marketing Research
V. (University of Houston) Kumar
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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