Consumer Behavior Paperback / softback
by Ayalla Ruvio, Dawn Iacobucci
Paperback / softback
Description
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline.
Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers.
In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behaviorThe consumer buying processA throughgoing focus on global, ethical, and social media issues relevant to consumer behaviorSupplementary materials for instructors, including PowerPoint slides and a Test Bank
Information
-
Out of stock
- Format:Paperback / softback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:19/02/2024
- Category:
- ISBN:9781119912415
Other Formats
- PDF from £28.86
- EPUB from £28.86
Information
-
Out of stock
- Format:Paperback / softback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:19/02/2024
- Category:
- ISBN:9781119912415
