The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Erik Du Plessis
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The Essentials of Contemporary Marketing
Mo Willan
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Fader Peter S
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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The College Textbook Publishing Industry in the U.S. 2000-2022 : The Search for Competitive Marketing Strategies
Albert N. Greco
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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Marketing Rebellion : The Most Human Company Wins
Mark W Schaefer
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Reset : Business and Society in the New Social Landscape
James Rubin
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Videography : Introduction to Interpretive Videoanalysis of Social Situations
Hubert Knoblauch
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Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information
John S. McKean
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Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself
Stephen Wershing
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The Rise of the Chinese Consumer : Theory and Evidence
Jonathan Garner
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Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age
Gert H. N. Laursen
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Customer Experience Management : A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt
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