Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Hooked : How to Build Habit-Forming Products
Nir Eyal
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Applied Marketing Analytics Using R
Gokhan Yildirim
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Essentials of Marketing Research, Global Edition
Naresh K. Malhotra
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The Trend Management Toolkit : A Practical Guide to the Future
A. Kjaer
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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A Dictionary of Marketing
Charles Doyle
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
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