Applied Marketing Analytics Using R
Gokhan Yildirim
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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The Essentials of Contemporary Marketing
Mo Willan
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Consumer Behaviour in Sport and Events
Daniel Funk
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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