Consumer Behavior, Global Edition
Michael Solomon
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Gokhan Yildirim
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Russell W. Belk
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Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Add to BasketMarketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Barbara Mueller
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Naresh Malhotra
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Riccardo Benzo
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Allan Kimmel
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Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo
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Consumer Behaviour in Sport and Events
Daniel Funk
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Joseph Hair
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Al Marshall
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