Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Consumer Behaviour in Sport and Events
Daniel Funk
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Sensory Marketing : An Introduction
Bertil Hulten
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Marketing Research : A Managerial Approach
Al Marshall
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Marketing Research, Global Edition
Alvin Burns
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Marketing Research
V. (University of Houston) Kumar
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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