Consumer Behavior, Global Edition
Michael Solomon
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Gilbert (University of Wisconsin) Churchill
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Gokhan Yildirim
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Valerie (Paris School of Business, France) Merindol
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Add to BasketMarketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Naresh Malhotra
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The Practice of Market Research
Yvonne McGivern
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Marketing Research : Applied Insight
Dan Nunan
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Barbara Mueller
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John Dawes
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Naresh Malhotra
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Add to BasketPsychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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R. Boire
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Consumer Behaviour in Sport and Events
Daniel Funk
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