Marketing Research
V. (University of Houston) Kumar
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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Strategieentwicklung mit Design Thinking : Mit Innovation zu Wettbewerbsvorteilen
Claude Diderich
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
Maria Antonia Rodrigues
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption : Contributions from Economics and Social Sciences
Michael-Burkhard Piorkowsky
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Interviewing Users : How to Uncover Compelling Insights
Steve Portigal
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