International Marketing Strategy : Contemporary Readings
Isobel (Sheffield Hallam University) Doole
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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Business to Business Marketing : Relationships, networks and strategies
Nick (Senior Lecturer in Critical Marketing at the University o Ellis
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Ethnography for Marketers : A Guide to Consumer Immersion
Hy Mariampolski
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£121.00
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing Research : Approaches, Methods and Applications in Europe
Ray (University of Stirling) Kent
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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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The Market Research Toolbox : A Concise Guide for Beginners
Edward F. (Francis) McQuarrie
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Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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Marketing Research : A Concise Introduction
Bonita Kolb
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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Consumer Behavior: Science and Practice, International Edition
Frank (University of Cincinnati) Kardes
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