Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Marketing mit Sprachassistenten : So setzen Sie Alexa & Co strategisch erfolgreich ein
Thomas Horner
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Strategieentwicklung mit Design Thinking : Mit Innovation zu Wettbewerbsvorteilen
Claude Diderich
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Total Revenue Management : Fallstudien, bewahrte Praktiken und Einblicke in die Branche
Marc Helmold
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Interviewing Users : How to Uncover Compelling Insights
Steve Portigal
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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