The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Globalization of Consumer Markets : Structures and Strategies
Salah S. Hassan
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith (University of Central Florida, Orlando, USA) Harrison
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Routledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd
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Social Media Marketing Essential Learning Kit
Video2brain
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Consumer Expectations : Micro Foundations and Macro Impact
Richard Thomas (University of Michigan, Ann Arbor) Curtin
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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Contemporary Consumer Culture Theory
John F. Sherry
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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The Global Pharmaceutical Industry : The Demise and the Path to Recovery
Daniel (President of Pharmaceutical Business Research Associa Hoffman
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Corporate Brand Design : Developing and Managing Brand Identity
Mohammad Mahdi Foroudi
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Defining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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The Routledge Companion to Marketing Research
Len Tiu Wright
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Simulated Test Marketing : Technology for Launching Successful New Products
Kevin J. Clancy
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