Consumer Behavior, Global Edition
Michael Solomon
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Qualitative Consumer and Marketing Research
Russell W. Belk
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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