Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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The Routledge Companion to Marketing Research
Len Tiu Wright
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The Influence of Values on Consumer Behaviour : The value compass
Erik (Amsterdam University of Applied Sciences, The Netherl Kostelijk
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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Brand Mascots : And Other Marketing Animals
Stephen Brown
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The Consumer Interest (RLE Consumer Behaviour) : Dimensions and Policy Implications
J. D. Forbes
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Protecting Main Street : Measuring the Customer Experience in Financial Services for Business and Public Policy
Paul C. Lubin
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Asia's Entrepreneurs : Dilemmas, Risks and Opportunities
Virginia Cha
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Marketing University Outreach Programs
Ralph S Foster
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Strategic Planning for Not-for-Profit Organizations
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy
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Globalization of Consumer Markets : Structures and Strategies
Salah S. Hassan
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Green Marketing in a Unified Europe
Alma T Mintu-Wimsatt
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The Marketing / Accounting Interface
Robin (University of Dundee, UK) Roslender
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Consumer Social Values
Eda Gurel-Atay
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Social Media Marketing Essential Learning Kit
Video2brain
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith (University of Central Florida, Orlando, USA) Harrison
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Wirtschaftliches Wachstum Bei Erschoepfbaren Ressourcen : Neuere Beitrage Zur Statistischen Behandlung Autoregressiver Regressionsmodelle
Martin J Beckmann
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Perspektiven Der Entwicklung Der Weltwirtschaft.Unternehmungs-Und Gebietsentwicklung ALS Aufgabe Einzelwirtschaftlicher Und OEffentlicher Planung : 242.Sitzung Am 7.April 1976 in Dusseldorf
Herbert (Kiel Institute of World Economics Germany) Giersch
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Die Gruppendiskussion in Der Marktforschung : Grundlagen -- Moderation -- Auswertung Ein Praxisleitfaden
Ingo Dammer
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Shadow Economy in Poland : Recent Evidence Based on Survey Data
Dagmara Nikulin
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