Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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£44.99
£42.25
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Add to BasketDefining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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£41.39
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Lifestyle Market Segmentation
Art Weinstein
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£47.99
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Add to BasketConsumption Behavior and the Effects of Government Fiscal Policies
Randall P. Mariger
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£36.75
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Add to BasketMarketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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£54.00
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Consumer Expectations : Micro Foundations and Macro Impact
Richard Thomas (University of Michigan, Ann Arbor) Curtin
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£39.35
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Add to BasketHarnessing Customers - How to Increase Impulse Shopping in Supermarkets
Zeeshan-Ul-Hassan Usmani
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Eccentric Marketing : Awakening the Arab Business World to the Benefits of Branding
Said A Baaghil
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Simulated Test Marketing : Technology for Launching Successful New Products
Kevin J. Clancy
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Add to BasketConsumer Research : Introspective Essays on the Study of Consumption
Morris B. Holbrook
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Creating Images and the Psychology of Marketing Communication
Lynn R. Kahle
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£1.50
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Business Marketing Secrets : The 7 Biggest Business Marketing Secrets and Why Expensive Marketing Consultants Don't Want to Share Them with You
Waite Robin
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Influencer Relations : Insights on Analyst Value
Duncan S Chapple
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Influencer Relations : Insights on Analyst Value 2e: Expanded Second Edition
Duncan S Chapple
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Customers Know You Suck : Actionable CX Strategies to Better Understand, Attract, and Retain Customers
Debbie Levitt
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Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
Gordon R. Foxall
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A Guide to United Kingdom and European Community Competition Policy
Nick Gardner
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