Alternative Market Research Methods : Market Sensing
Alison Lawson
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Analyzing Strategic Behavior in Business and Economics : A Game Theory Primer
Thomas J., Pace University, Professor Emeritus Webster
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Tourism Behaviour : Travellers' Decisions and Actions
Roger (Kent Institute of Business & Technology, Australia) March
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Consumer Behaviour : Implications for Marketing Strategy
Cathy Neal
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A Guide to United Kingdom and European Community Competition Policy
Nick Gardner
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A Guide to United Kingdom and European Union Competition Policy
Nick Gardner
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Social Media Marketing Essential Learning Kit
Video2brain
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The Marketing / Accounting Interface
Robin (University of Dundee, UK) Roslender
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Consumer Social Values
Eda Gurel-Atay
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The Influence of Values on Consumer Behaviour : The value compass
Erik (Amsterdam University of Applied Sciences, The Netherl Kostelijk
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Globalization of Consumer Markets : Structures and Strategies
Salah S. Hassan
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Green Marketing in a Unified Europe
Alma T Mintu-Wimsatt
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Gendering Theory in Marketing and Consumer Research
Zeynep Arsel
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Contemporary Consumer Culture Theory
John F. Sherry
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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