Tourism Behaviour : Travellers' Decisions and Actions Paperback / softback
by Roger (Kent Institute of Business & Technology, Australia) March, Arch (Formerly Curtin University, Australia) Woodside
Paperback / softback
Description
Consumers' planned behaviour is often very different to what is actually carried out.
Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies).
This book examines alternative theories and the empirical testing of how planning relates to doing.
It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:280 pages
- Publisher:CABI Publishing
- Publication Date:19/03/2009
- Category:
- ISBN:9781845935870
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:280 pages
- Publisher:CABI Publishing
- Publication Date:19/03/2009
- Category:
- ISBN:9781845935870