Alternative Market Research Methods : Market Sensing
Alison Lawson
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The Business of Gamification : A Critical Analysis
Mikolaj Dymek
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Rethinking Marketing : Towards Critical Marketing Accountings
Douglas Brownlie
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes Esteban-Bravo
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan (Value Innoruption Advisors, USA) Liozu
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Concise Encyclopedia of Church and Religious Organization Marketing
Robert E Stevens
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Consumer Behaviour in Sport and Events
Daniel Funk
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray Poynter
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
Thomas J. Reynolds
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes Esteban-Bravo
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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