Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
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Essentials of Marketing Research, Global Edition
Naresh K. Malhotra
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Relationship Marketing in the Digital Age
Robert Palmatier
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Marketing Research with SPSS
Patrick De Pelsmacker
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Qualitative Consumer and Marketing Research
Russell Belk
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Marketing Research: An Applied Orientation, Global Edition
Naresh K. Malhotra
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Basic Marketing Research : Pearson New International Edition
Naresh K. Malhotra
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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The Practice of Market Research : From Data to Insight
Yvonne McGivern
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Vested Outsourcing, Second Edition : Five Rules That Will Transform Outsourcing
K. Vitasek
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Relationship Marketing in the Digital Age
Robert Palmatier
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Essentials of Marketing Research
Naresh K. Malhotra
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Understanding Children as Consumers
David Marshall
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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Qualitative Consumer and Marketing Research
Russell Belk
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Exploring Marketing Research (with Qualtrics Printed Access Card)
Babin/Zikmund
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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The Quintessence of Intercultural Business Communication
Melanie Moll
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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Marketing Research : Applied Insight
Dan Nunan
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CB (with CB Online, 1 term (6 months) Printed Access Card)
Babin/Harris
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas Hinterhuber
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