Digital Neuromarketing : The Psychology Of Persuasion In The Digital Age
Sam Page
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Adobe Analytics For Dummies
David Karlins
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New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Customer Analytics For Dummies
Jeff Sauro
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Consumer Behaviour in Sport and Events
Daniel Funk
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Sensory Marketing : An Introduction
Bertil Hulten
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Marketing Research : A Managerial Approach
Al Marshall
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Social Media Marketing 2020 : How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
Chandler Wright
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Knock Knock : Confessions of a Kiwi Interviewer
Trish Palmer
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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