Marketing Research: An Applied Orientation, Global Edition
Naresh K. Malhotra
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Qualitative Consumer and Marketing Research
Russell Belk
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Basic Marketing Research : Pearson New International Edition
Naresh K. Malhotra
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Vested Outsourcing, Second Edition : Five Rules That Will Transform Outsourcing
K. Vitasek
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The Practice of Market Research : From Data to Insight
Yvonne McGivern
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Relationship Marketing in the Digital Age
Robert Palmatier
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Essentials of Marketing Research
Naresh K. Malhotra
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Exploring Marketing Research (with Qualtrics Printed Access Card)
Babin/Zikmund
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Understanding Children as Consumers
David Marshall
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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Qualitative Consumer and Marketing Research
Russell Belk
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The Quintessence of Intercultural Business Communication
Melanie Moll
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Consumer Behaviour in Sport and Events
Daniel Funk
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Marketing Research : Applied Insight
Dan Nunan
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