Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Marketing Kit for Dummies
Alexander Hiam
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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SPSS 20 : A Practical Guide
Peter (Curtin University of Technology) Allen
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The PR Styleguide : Formats for Public Relations Practice, International Edition
Barbara (American University) Diggs-Brown
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Joe F., Jr. Hair
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The Therapist's Advertising and Marketing Kit
Laurie C. (Barrington, Illinois) Grand
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Sold! : How to Make it Easy for People to Buy from You
Steve Martin
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Marketing Research + CD : An Integrated Approach
Alan Wilson
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Essentials of Marketing with MyMarketingLab
Frances Brassington
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Advertising & IMC with MyMarketingLab
Sandra E. Moriarty
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The F2P Toolbox : Essential Techniques for Fun, Profitable Game Design
Rob Fahey
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Marketing : An Introduction
Rosalind Masterson
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