Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Add to BasketAdvertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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Add to Basket101 Habits of an Effective Complainer
Helen Dewdney
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The Long Tail : How Endless Choice is Creating Unlimited Demand
Chris Anderson
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Add to BasketMarketing Kit for Dummies
Alexander Hiam
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Add to BasketUnthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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£35.05
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Basic Marketing Research (with Qualtrics Printed Access Card)
Gilbert (University of Wisconsin) Churchill
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PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card)
Thomas O'Guinn
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Dawn (Vanderbilt University) Iacobucci
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Tracy (Oklahoma State University) Suter
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Sold! : How to Make it Easy for People to Buy from You
Steve Martin
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Marketing Research + CD : An Integrated Approach
Alan Wilson
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Essentials of Marketing with MyMarketingLab
Frances Brassington
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Advertising & IMC with MyMarketingLab
Sandra E. Moriarty
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Bundle: Coombs: Applied Crisis Communication and Crisis Management + Ulmer: Effective Crisis Communication, 2e
Timothy Coombs
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BUNDLE: Ulmer: Effective Crisis Communication 3e + Coombs: Applied Crisis Communication and Crisis Management
Robert R. Ulmer
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Marketing : An Introduction
Rosalind Masterson
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