Encyclopedia of Public Relations
Robert L. Heath
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Timothy Coombs
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Robert R. Ulmer
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Marketing : A Critical Textbook
Nick Ellis
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N Craig Smith
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James Fitchett
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Social Marketing
R. Craig Lefebvre
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Rosalind Masterson
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Consumer Behaviour : Applications in Marketing
Malcolm Wright
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New Directions in Critical Marketing Studies
Mark Tadajewski
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Mark Tadajewski
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Mark Tadajewski
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Robert L. Heath
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Timothy Coombs
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Michael Levens
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When Buyers Say No : Essential Strategies for Keeping a Sale Moving Forward
Tom Hopkins
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Paul Hewer
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Yonggui Wang
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Blair Singer
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The Advertising Age Encyclopedia of Advertising
John McDonough
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