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New Directions in Consumer Research, Multiple-component retail product Book

New Directions in Consumer Research Multiple-component retail product

Edited by Paul Hewer, Kathy Hamilton, Aliakbar Jafari

Part of the SAGE Library in Marketing series

Multiple-component retail product

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research.

The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces.

The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes.

This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology. Volume One: PracticesVolume Two: SharingVolume Three: PoliticsVolume Four: Space  

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£725.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
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