Belstaff : Our First 100 Years
Charlie Porter
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Marketing Management : European Edition
Philip Kotler
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Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python
Thomas Miller
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The Price Advantage
Walter L. Baker
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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Handbook of Public Affairs
Phil Harris
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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Customer Relationship Management : Concept, Strategy, and Tools
V. Kumar
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The Future of Private Equity : Beyond the Mega Buyout
Mark Bishop
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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The New Luxury Experience : Creating the Ultimate Customer Experience
Wided Batat
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Epica Book 28: Creative Communications
Epica Awards
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Social Media Marketing in Tourism and Hospitality
Roberta Minazzi
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Social Media Management : Technologies and Strategies for Creating Business Value
Amy Van Looy
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