Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
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Markets, Ethics, and Business Ethics
Steven Scalet
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Public Relations in the Nonprofit Sector : Theory and Practice
Richard D. (University of San Francisco, USA) Waters
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Managing Customer Experience and Relationships : A Strategic Framework
Don Peppers
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£85.00
£72.29
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Book (Hardback)
A Sociology of the World Rally Championship : History, Identity, Memories and Place
H. Naess
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Product Innovation in the Global Fashion Industry
Byoungho Jin
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Sports and Entertainment Marketing, Student Edition
Dotty (Developing Educational Solutions) Oelkers
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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Employee Rights in Corporate Insolvency : A UK and US Perspective
Hamiisi Nsubuga
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Developing Capacity for Innovation in Complex Systems : Strategy, Organisation and Leadership
Christer (Kaospilot) Vindelov-Lidzelius
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Consumer Economics : Issues and Behaviors
Elizabeth B. Goldsmith
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Brazilian Elites and their Philanthropy : Wealth at the Service of Development
Jessica (University of Cambridge, UK) Sklair
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Dave (Independent Consultant, UK) Chaffey
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Media Relations : Issues and strategies
Jane (University of Queensland) Johnston
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Music, Business and Peacebuilding
Constance Cook (Indiana University Jacobs School of Music, USA) Glen
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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Delighting Customers : How to build a customer-driven organization
P. Donovan
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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The Evolving Landscape of Ethical Digital Technology
Simon Rogerson
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