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Gilbert (University of Wisconsin) Churchill
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Al Ries
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Russell W. Belk
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Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
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Naresh Malhotra
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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