Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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#Share : Building Social Media Word of Mouth
Natalie T. Wood
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Artificial Intelligence Predicts Consumer Behavioral Tool
Johnny Ch Lok
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Competing in a digital future
Johann Botha
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Customer Visits: Building a Better Market Focus : Building a Better Market Focus
Edward F. McQuarrie
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Cultural Psychology : A Special Issue of the journal of Consumer Psychology
Durairaj Maheswaran
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem
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The Routledge Companion to Consumer Behavior Analysis
Gordon Foxall
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith Harrison
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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Contemporary Issues in Digital Marketing
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Common Data Sense for Professionals : A Process-Oriented Approach for Data-Science Projects
Rajesh Jugulum
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Essentials of Marketing Research
Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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Doing Research Projects in Marketing, Management and Consumer Research
Chris (Royal Holloway, University of London, UK) Hackley
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The Consumer Interest (RLE Consumer Behaviour) : Dimensions and Policy Implications
J. D. Forbes
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ISE Essentials of Marketing Research
Joseph Hair
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Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry
F. Godart
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