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Essentials of Marketing Research, Paperback / softback Book

Essentials of Marketing Research Paperback / softback

Paperback / softback

Out of stock

Description

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions.

This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:514 pages
  • Publisher:Cengage Learning, Inc
  • Publication Date:
  • Category:
  • ISBN:9780357033937

£72.99

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:514 pages
  • Publisher:Cengage Learning, Inc
  • Publication Date:
  • Category:
  • ISBN:9780357033937