Marketing Management
Philip Kotler
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Add to BasketBrand Management : Co-creating Meaningful Brands
Michael Beverland
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Add to BasketInternal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Add to BasketThe Problems in the Art World : An Artist's A-Z Action Guide
Brainard Carey
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Add to BasketThe 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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Add to BasketRetail
Charis Mather
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Add to BasketData-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Add to BasketData Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Add to BasketInfluencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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Materials and Sustainability : Building a Circular Future
Julia L Freer Goldstein
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Add to BasketMusic Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Add to BasketAdvertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Add to BasketHegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Add to BasketBrand it Like Serhant : Stand Out From the Crowd, Build Your Following and Earn More Money
Ryan Serhant
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Add to BasketMore Sales Please : Promote your small business online, make consistent sales, grow without the grind
Sara Nasser Dalrymple
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Add to BasketI love it. What is it? : The power of instinct in design and branding
Turner Duckworth
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Add to BasketMarketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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Add to BasketThe Hipster Economy : Taste and Authenticity in Late Modern Capitalism
Alessandro Gerosa
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Add to BasketSocial Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Add to BasketMarketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Add to BasketReimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Add to BasketSustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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