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Carl (University of Texas, Arlington) McDaniel
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Marketing Research + CD : An Integrated Approach
Alan Wilson
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Essentials of Marketing with MyMarketingLab
Frances Brassington
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Advertising & IMC with MyMarketingLab
Sandra E. Moriarty
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IRCD Services Marketing
HOFFMAN
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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The Advertising Age Encyclopedia of Advertising
John McDonough
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The SAGE Handbook of Digital & Social Media Marketing
Annmarie Hanlon
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PRCA Practice Guides Book Set (2018-2019)
Danny Whatmough
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The World Guide to Sustainable Enterprise - Four Volume Set
Wayne Visser
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Marketing with MyMarketingLab Pack
Michael Solomon
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Philip Kotler
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