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Naomi Klein
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The Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Scientific Advertising
Claude Hopkins
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
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The Illusion of Choice : 16 1/2 psychological biases that influence what we buy
Richard Shotton
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Creative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision
Dave Trott
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Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Andrew Boulton
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
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Advanced Google AdWords
Brad Geddes
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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Mad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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The Fundamentals of Creative Advertising
Ken Burtenshaw
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Scientific Advertising
Claude Hopkins
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process
Howard Ibach
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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Robert Bly
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The Power of Ignorance : How creative solutions emerge when we admit what we don't know
Dave Trott
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The Brand Book : An insider’s guide to brand building for businesses and organizations
Daryl Fielding
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A Dictionary of Marketing
Charles Doyle
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