Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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NanoTech MegaQuake : What Business Must Do Now to Prepare for the Nanontechnology Revolution
Dan Shafer
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Format: Book (Hardback)
The 8 Laws of Customer-Focused Leadership : New Rules for Building A Business Around Today’s Customer
Blake Morgan
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Customer Communities : Engage and Retain Customers to Build the Future of Your Business
Nick Mehta
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
Jason Hennessey
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Sell Like A Spy : The Art of Persuasion from the World of Espionage
Jeremy Hurewitz
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Attention Hacking : The Power of Social Media Selling in Insurance and Finance
Robin Kiera
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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The 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Format: Book (Hardback)
Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Corporate Law and Climate Change : Theory, Risk, Governance
Andrew Clarke
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Format: Book (Hardback)
Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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