Belstaff : Our First 100 Years
Charlie Porter
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Mid-Century Ads. 40th Ed.
Steven Heller
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Day Trading Attention : How to Actually Build Brand and Sales in the New Social Media World
Gary Vaynerchuk
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Designing Brand Identity : A Comprehensive Guide to the World of Brands and Branding
Alina Wheeler
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Fusion Strategy : How Real-Time Data and AI Will Power the Industrial Future
Vijay Govindarajan
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Can Marketing Save the Planet? : 101 Practical Ways to Use Sustainable Marketing as a Force for Good
Michelle Carvill
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How Brands Grow : What Marketers Don't Know
Byron (Professor, Professor, Ehrenberg-Bass Institute for Marke Sharp
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By My Hands : A Potter’s Apprenticeship
Florian Gadsby
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Attention Hacking : The Power of Social Media Selling in Insurance and Finance
Robin Kiera
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Mass Behaving : Unlocking the Power of Branding with Archetypes
Joseph Szala
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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£120.00
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Book (Hardback)
Add to BasketBrand Management : Co-creating Meaningful Brands
Michael Beverland
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Format: Book (Hardback)
£130.00
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Hardback)
Add to BasketHollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
Carmen Simon
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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