Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Kiss & Sell: Writing for Advertising : (Redesigned & Rekissed)
Mr Robert Sawyer
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Marketing Management and Communications in the Public Sector
Martial (Swiss Graduate School of Public Administration, Swi Pasquier
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Marketing Management and Communications in the Public Sector
Martial (Swiss Graduate School of Public Administration, Swi Pasquier
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The Economics of Quality, Grades and Brands (Routledge Revivals)
Peter Bowbrick
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The Economics of Quality, Grades and Brands (Routledge Revivals)
Peter Bowbrick
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Global and Multinational Advertising
Basil G. Englis
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Global and Multinational Advertising
Basil G. Englis
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The New Icons? : The Art of Television Advertising
Paul Rutherford
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Commodity Advertising : The Economics and Measurement of Generic Programs
Olan D. Forker
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£33.95
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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