Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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Democracy in Lebanon : Political Parties and the Struggle for Power Since Syrian Withdrawal
Abbas Assi
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New Perspectives on Critical Marketing and Consumer Society
Elaine L (Glasgow Caledonian University, UK) Ritch
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New Perspectives on Critical Marketing and Consumer Society
Elaine L (Glasgow Caledonian University, UK) Ritch
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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Answers for Ethical Marketers : A Guide to Good Practice in Business Communication
Deirdre K. (Pure Performance Communications, USA) Breakenridge
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Answers for Ethical Marketers : A Guide to Good Practice in Business Communication
Deirdre K. (Pure Performance Communications, USA) Breakenridge
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Creating a Successful Digital Presence : Objectives, Strategies and Tactics
Gordon (University of Salford, UK) Fletcher
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Creating a Successful Digital Presence : Objectives, Strategies and Tactics
Gordon (University of Salford, UK) Fletcher
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Social Media Storms : Empowering Leadership Beyond Crisis Management
Pernille (Technical University of Denmark, Denmark) Ryden
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