Qualitative Market Research : Principle & Practice
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Timothy M. (University of Technology, Sydney) Devinney
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Gordon Foxall
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Consumer Research Methods
James Fitchett
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New Directions in Consumer Research
Paul Hewer
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Add to BasketConsumer Behaviour : A European Perspective AND Critical Thinking in Consumer Behavior, Cases and Experimental Exercises
Michael R. Solomon
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Barrie Gunter
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