Customer Surveys Agen Manager CB Book
by Hatry/Marcotte/Houte
Book
Description
This practical volume provides a wealth of information and advice on planning and conducting customer surveys.
Topics include the types of information that should and should not be sought from surveys; categories of respondents; options for administering surveys and the advantages and disadvantages of each; conducting surveys in-house versus contracting; steps in the survey process; sampling strategy; sources of survey error and suggested remedies; and tradeoffs among timeliness, accuracy, and cost.
It's a must for all agency managers, public or private, seeking to make their customer surveys more useful to their agencies and to make their agencies more responsive to customers.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Book
- Pages:117 pages
- Publisher:Rowman & Littlefield
- Publication Date:01/01/1997
- Category:
- ISBN:9780877666714
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Book
- Pages:117 pages
- Publisher:Rowman & Littlefield
- Publication Date:01/01/1997
- Category:
- ISBN:9780877666714