Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Format: Book (Hardback)
The Practice of Ethical Leadership : Insights from Psychology and Business in Building an Ethical Bottom Line
Claas Florian Engelke
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida (Universiti Kuala Lumpur, Malaysia) Abdul Rahman
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Accountability Research : Ethnographic Methods in Organisation and Accounting
Hugo Letiche
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (University of Salford, UK) Heinze
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha (Newcastle University, UK) Gupta
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Transformative Practice in Critical Media Literacy : Radical Democracy and Decolonized Pedagogy in Higher Education
Steve Gennaro
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Format: Book (Hardback)
Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria (University of Salerno, Italty) Palazzo
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Civil Society Organisations and State-Owned Enterprises in South Africa : Promoting Accountability and Corporate Governance
Julieth Gudo
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Behind the Scenes of Indie Film Marketing : A FilmSnobbery Field Guide
Nicholas LaRue
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