The Dominant Influence of Marketing in the 21st Century : The Marketing Leviathan
P. Kitchen
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CRM Systems in Industrial Companies : intra- and Inter-Organizational Effects
A. Perna
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How to Win at CRM : Strategy, Implementation, Management
Seth Kinnett
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On Time, In Full : Achieving Perfect Delivery with Lean Thinking in Purchasing, Supply Chain, and Production Planning
Timothy (TXM Lean Solutions Pty. Ltd., Australia) McLean
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Six Sigma in Transactional and Service Environments
Hasan Akpolat
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Six Sigma in Transactional and Service Environments
Hasan Akpolat
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Shared Services in Local Government : Improving Service Delivery
Ray Tomkinson
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Shared Services in Local Government : Improving Service Delivery
Ray Tomkinson
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Hospitality Marketing and Consumer Behavior : Creating Memorable Experiences
Vinnie Jauhari
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Building Customer-brand Relationships
Don E. Schultz
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Consumer Services and Economic Development
Colin C. Williams
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Consumer Services and Economic Development
Colin C. Williams
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Electronic Bill Presentment and Payment
Kornel Terplan
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Developing Knowledge-Based Client Relationships
Ross Dawson
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Developing Knowledge-Based Client Relationships
Ross Dawson
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Sport and Policy
Barrie (Loughborough University, Leicestershire, UK) Houlihan
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Sport and Policy
Barrie (Loughborough University, Leicestershire, UK) Houlihan
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Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Elena Veselinova
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Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh
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Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh
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Successful Customer Care in a Week: Teach Yourself
Di McLanachan
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