Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Ray Poynter
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Marketing Rebellion : The Most Human Company Wins
Mark W Schaefer
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Sean Kelly
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Y. Kusume
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Add to BasketConsumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Arch (Formerly Curtin University, Australia) Woodside
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Add to BasketBuilding Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Markus Stahlberg
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C. Keith Harrison
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Market Research Best Practice : 30 Visions for the Future
ESOMAR
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Add to BasketActionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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Add to BasketGlobal Cosmopolitans : The Creative Edge of Difference
L. Brimm
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Reset : Business and Society in the New Social Landscape
James Rubin
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Add to BasketPractical Methods for Design and Analysis of Complex Surveys
Risto (University of Jyvaskyla, Finland) Lehtonen
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Add to BasketHidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Mark W Schaefer
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
J. Black
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Videography : Introduction to Interpretive Videoanalysis of Social Situations
Hubert Knoblauch
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