Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers, Hardback Book

The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers Hardback

Hardback

Out of stock

Description

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them.

This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Information

Other Formats

£39.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information