The Way We'll Be : The Zogby Report on the Transformation of the American Dream
John Zogby
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Chris Hackley
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Encyclopedia of Sports Management and Marketing
Linda E. Swayne
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The Myth of the Ethical Consumer Hardback with DVD
Timothy M. (University of Technology, Sydney) Devinney
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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
John Abram
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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Marketing Research
David F. Birks
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Public Relations
Robert Heath
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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Encyclopedia of Public Relations
Robert L. Heath
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Marketing Ethics
N Craig Smith
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Consumer Research Methods
James Fitchett
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Social Marketing
R. Craig Lefebvre
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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