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Michael Levens
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New Directions in Consumer Research
Paul Hewer
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Yonggui Wang
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John McDonough
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Various
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Ramon (Ball State University) Avila
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Michael R. Solomon
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Michael Soloman
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Wayne Visser
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Steve Baron
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Marken erfolgreich gestalten : Die 20 wichtigsten Grundsatze der Markenfuhrung
David Aaker
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Storytelling im Vertrieb : Eine Schritt-fur-Schritt-Blaupause fur gewinnende B2B-Verkaufs-Gesprache
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Quick Guide Pressearbeit fur kleine und mittelstandische Unternehmen : Wie Sie Medien professionell und wirksam fur sich gewinnen
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