Consumer Behavior, Global Edition
Michael Solomon
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Women in Data Science : Female Role Models in AI & ML
Ozlem Doger-Herter
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Events und Zukunftsstrategien in der Live-Kommunikation : Aktuelle Ergebnisse der Eventforschung
Cornelia Zanger
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Strategische Wahrheiten : Desinformation und Postfakten in der strategischen Kommunikation
Olaf Hoffjann
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Co-Creation im Privatkundengeschaft von Kreditinstituten
Pierre Stern
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Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers
Rico Schwarzkopf
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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