Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Michael Beverland
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Sevil Yesiloglu
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Add to BasketGiving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Add to BasketSocial Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Joep P. Cornelissen
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Gokhan Yildirim
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Eric Arnould
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Add to BasketAccelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Add to BasketThe Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Digital Storytelling for Brands
Bridget Tombleson
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Olga (London College of Fashion, UK) Mitterfellner
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Jeremy Harris Lipschultz
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Add to BasketDigital Pricing : A Guide to Strategic Pricing for the Digital Economy
Frank Frohmann
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Boyka (University of Leicester) Simeonova
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Monique Cikaliuk
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