Consumer Behavior, Global Edition
Michael Solomon
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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MKTG
Joe (Louisiana State University) Hair
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Social Media Marketing
Tracy L. Tuten
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Media and Entertainment Industry Management : How to Integrate Business and Management with Creativity and Imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (University of Salford, UK) Heinze
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Entrepreneurship, Innovation, and Sustainable Growth : Theory, Policy, and Practice
Nader H. Asgary
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Revolutionizing the AI-Digital Landscape : A Guide to Sustainable Emerging Technologies for Marketing Professionals
Alex Khang
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Robert Ebo Hinson
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Attribution Modelling in Google Ads and Facebook
Himanshu Sharma
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Visualizing Marketing : From Abstract to Intuitive
S. Umit Kucuk
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CSR Communication in the Media : Media Management on Sustainability at a Global Level
Franzisca Weder
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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