Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Consumer Behaviour in Sport and Events
Daniel Funk
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Marketing Research : A Managerial Approach
Al Marshall
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Marketing Research, Global Edition
Alvin Burns
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Essentials of Marketing Research ISE
Joseph Hair
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Building Customer-brand Relationships
Don E. Schultz
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Sensory Marketing : An Introduction
Bertil Hulten
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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The Discourse of Online Consumer Reviews
Dr Camilla Vasquez
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Consumer Behaviour and Analytics
Andrew Smith
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Essentials of Dyadic Interviewing
David L Morgan
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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