Intercultural Marketing : Theory and Practice
Ivana Beveridge
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Consumer Behaviour : Implications for Marketing Strategy
Cathy Neal
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Gendering Theory in Marketing and Consumer Research
Zeynep (Concordia University, Montreal, Canada) Arsel
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Contemporary Consumer Culture Theory
John F. (University of Notre Dame, USA) Sherry
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Consumer Expectations : Micro Foundations and Macro Impact
Richard Thomas (University of Michigan, Ann Arbor) Curtin
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi (Tsinghua University, China) Liu
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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The Illustrated Guide to the Mass Communication Research Project
Patricia (Utica University, USA) Swann
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Value in Marketing : Retrospective and Perspective Stance
Marin A. Marinov
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Bridging Boundaries in Consumption, Markets and Culture
Karen V. Fernandez
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Routledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd
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Social Media in the Fashion Industry : Fundamentals, Strategy and Research Methods
Patricia SanMiguel
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith Harrison
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Consumer Research : Introspective Essays on the Study of Consumption
Morris B. Holbrook
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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The Global Pharmaceutical Industry : The Demise and the Path to Recovery
Daniel (President of Pharmaceutical Business Research Associa Hoffman
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Corporate Brand Design : Developing and Managing Brand Identity
Mohammad Mahdi Foroudi
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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